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BMW South Africa Top Selling Luxury Car Brand 2012

Posted on: 10 January 2013

Midrand/Rosslyn – The National Association of  Automobile Manufacturers of South Africa (NAAMSA) automobile sales  results released earlier today have confirmed that BMW is once again  South Africa’s favourite premium car brand in 2012.

This is the third consecutive year that BMW has been identified as  South Africa’s best-selling luxury car brand. More significantly, when  BMW results are combined with MINI sales figures in 2013, more than  one in every three luxury cars sold was from the BMW Group.


The NAAMSA figures showed a total of 27,539 units registered in 2012,  resulting in a 5.6% growth compared to 2011.


BMW Group South Africa NAAMSA        Registrations*

  2012 2011 Variance (%)
BMW 24,745 23,560 5.0%
MINI 2,794 2,509 11.4%
  27,539 26,069 5.6%

*Registration figures according to NAAMSA results released on 9 January 2012.


This performance resulted in the BMW Group having a total premium  segment share of 34.0% and an overall market share of 7.6%.


“We are delighted that this is the third year in a row that BMW Group  vehicles have been South Africa’s most successful premium cars. We can  attribute BMW’s overall performance in 2012 to the high demand for the  all-new BMW 3 Series – produced in Rosslyn for export markets around  the world – as well as massive sales success for the new BMW 1 Series,  the BMW 5 Series and the BMW X3,” says Bodo Donauer, Managing Director  of BMW South Africa.


“Significantly 2012 was another record year for the MINI brand which  continues to grow from strength to strength,” Donauer continues. “With  a total volume of 2,794 vehicles registered – with MINI hatch and MINI  Countryman sales driving this performance – our decision to further  increase the MINI brand’s local footprint is justified. We have  recently opened our first two stand-alone MINI Dealers – in Pretoria  and Umhlanga – and the future looks incredibly bright for this  exciting brand.”


Donauer believes the success of the BMW Group’s sales in 2012 can be  attributed to one of the youngest premium vehicle model line-ups  available and robust demand for the many new vehicles the company  launched in 2012. At the same time, the company has won a number of  brand and customer satisfaction awards in 2012.


“More than 60% of our current product line-up is brand-new,” says  Donauer. “Furthermore, BMW was ranked first in the automotive sector  and second overall – across all company categories – for customer  satisfaction in the Ask Afrika Orange Index® Awards 2012. We were also  named Coolest Car Brand and Coolest Corporate Citizen in the Sunday  Times Generation Next Awards. I’m sure our expanded 3 Series export  programme – which resulted in more than 600 new jobs at Plant Rosslyn  – played a major role in these achievements.”


Looking ahead


Donauer says the BMW brand managed to be the best-selling brand in  the premium segment in 2012 despite tough trading conditions and a  great deal of hyper-competition.  “This year we will launch several  other new derivatives and models which will stand the BMW Group in  good stead in the coming year and should have a significant impact on  our sales successes in 2013 and beyond,” says Donauer.


The MINI John Cooper Works Countryman, the MINI John Cooper Works GP,  the MINI Paceman and the refreshed BMW Z4, are all set for local  launch in the next year.


“Whilst further changes in economic conditions may change the overall  outlook for growth in 2013, I’m confident about what the year ahead  holds both locally and internationally. With our exciting model  line-up, as well as our local e-mobility initiatives which reinforce  the BMW Group’s position as the world’s most sustainable automaker,  I’m positive that the BMW and MINI brands will once again enjoy  sustainable growth throughout 2013,” Donauer concludes.

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