past BMW Summer Fest Lenasia GP

PLEASE NOTE THIS EVENT HAS BEEN POSTPONED DUE TO BAD WEATHER - NEW DATE 30TH MARCH 2014

DrivenSA will be hosting a BMW Day in Lenasia at the Trade Route Mall in Lenasia. Lenasia does not have an established BMW dealership and the most predominant vehicle in Lenasia, compared to other brands is the BMW. Cars range from the iconic 325is, to the 7 series range of vehicles.

The aim is to showcase the vast array of classics and modern vehicles to highlight the evolution of BMW to the modern day cars which we are now familiar with.
Our main objective is to highlight BMW Auto Glen and to obtain as much traffic to the dealership as possible. We intend doing 10 driving demonstrations, whereby the potential buyer would be able to familiarise himself with the vehicle of choice and potentially converting the demos into sales. DSA has partnered with a local BMW Club (SA Beemer) and the Fordsburg Independent / Sandton Independent newspapers for the event and we will be showcasing cars from the Gauteng and surrounding areas as far as Rustenburg for this event.


Agenda
BMW Show and Shine (SABeemer and DSA)
Safety first demonstrations
Dj for entertainment
General car display
Retail exhibition area

Advertising
Sandton Independent    50 000 copies
Fordsburg independent    30 000 copies
Lenasia Times        30 000 copies

Proposed vehicles for the demonstrations from Auto Glen BMW:
The 3 series
The 4 series
The new X5